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[TV Program] Drama "I Want to Teach My Sister Hygge" (Hulu)
Costume support: We provided costume support for "I want to teach my sister hygge." Worn products: Marshmallow gauze colored pajamas for women Marshmallow gauze chambray pajamas for women Sauna hat UCHINO
"Nikkei Magazine Style" April 2023, 4 issue (Nihon Keizai Shimbun, Inc.)
Environmentally friendly materials and ideas create a rich lifestyle.Featured products: Wine-dyed organic gauze Coffee-dyed organic gauze Tea-dyed organic gauze UCHINO TOWEL GALLERY
"Otona no Oshare Techo" May issue (Takarajimasha)
Recommended by gift professionals: Mother's Day gift that gives a heartfelt gift Product featured: Marshmallow gauze basic ladies pajamas UCHINO
Sells even at a high price! "Blissful towel®" series shipped over 15 units
Bath towels are 13,200 yen, but they are still popular! Shipments are steadily increasing. Uchino Co., Ltd. (Head office: Chuo-ku, Tokyo / CEO: Nobuyuki Uchino), which proposes a healthy and comfortable lifestyle from bath time to good sleep, is pleased to announce that the Blissful towel® series, which conveys happiness the moment you touch it, has exceeded 15 units in total shipments. *Accumulated period: October 2018 to December 10 [Product information] ・Bath towel (approx. 2022 x 12 cm) 70 yen ・Small bath towel (approx. 140 x 13,200 cm) 50 yen ・Face towel (approx. 100 x 8,800 cm) 34 yen ・Towel handkerchief (approx. 85 cm x 4,620 cm) 26.5 yen Changes in demand for Blissful towels 26.5. Since 2,970, small bath towels have been selling better than bath towels We speculate that the convenience of small bath towels, which are slightly smaller than bath towels, in terms of washing, drying, and storage has been noticed due to the new coronavirus. In addition, because the size and softness of the towels on the skin make them suitable as pillowcases, we believe that more people are taking care of their skin irritated by wearing masks while sleeping. *Bath towel (approx. 2021 x 70 cm), small bath towel (approx. 140 x 50 cm) *Both bath towels and small bath towels are recommended by the Japan Atopic Dermatitis Association 100. The number of towel handkerchief shipments doubled during the COVID-2021 pandemic In 3, the number of shipments was the highest ever. I think that the main reason for this is the increased demand for towel handkerchiefs due to the suspension of the use of paper towels and hand dryers when going out. In addition, I feel that the product name Blissful towel and its rich texture matched well as a gift during the COVID-1 pandemic. The top three most popular colors were pink, white, and gray. 2. High-quality towels are becoming more popular in Asian countries. Combined with the high repeat purchase rate, Blissful towels have become the most popular in many stores, including Takashimaya Singapore, in recent years, and fans of Blissful towels are increasing in Asian countries. Its recognition as a high-quality brand is gradually increasing, and in September 3, the company will open a new store on the third floor of the Raffles City Singapore complex located in the heart of Singapore's business district. Through real stores where customers can actually touch the products, the company will provide a place for an emotional experience that is transmitted through the skin and propose a comfortable lifestyle. The story behind the birth of the Blissful towel▪WHY: Why did you decide to make a Blissful towel? 2022 years ago when the company was founded, towels were luxury imported goods and not familiar to many people, but now towels have become indispensable in every aspect of life. As we have been creating products that expand the possibilities of towels, such as world-first technologies and industry-first products, we suddenly realized that we had to return to our roots and propose a "comfortable lifestyle brought by towels." Development began with the concept of creating an "unprecedented towel" that fills both the mind and body with happiness the moment you touch it.▪HOW: How did we create it? The characteristics of towels vary greatly depending on the raw cotton, the fineness (count) of the thread, the number of twists of the thread, the length of the pile, the density, the weaving method, etc. Using carefully selected materials and outstanding technology, and after more than 9 prototypes, we have created a towel that makes you feel happy the moment you touch it. 3. Raw materials: Uses the finest cotton "extra-long staple cotton" Extra-long staple cotton is high-quality cotton with fiber length of 80 mm or more. The longer the fiber, the less it sheds and creates a glossy, smooth feel. Since it can only be grown in areas with excellent climate and soil, it is a rare cotton with only about 30% of the total cotton production. 35. Thread fineness: Towels use rare, extremely thin "5 count" thread (about 2/100 the thickness of a regular towel) The 1 count ultra-fine thread is a high-quality thread used in high-quality products such as dress shirts. After repeated trials, we pursued a delicate and supple texture woven from thin threads, and arrived at 5 count, which is not usually used for towels. If the thread is thin, it breaks during production, reducing production efficiency, and it also requires high-quality raw materials (extra-long staple cotton) and advanced manufacturing techniques, so towels made with 100 count ultra-fine threads are very rare. 100. Twisting the thread: We use "soft twisted threads" to maximize the fluffiness and increase the durability of the softness. The number of times the thread is twisted makes a difference in texture and durability. If the thread is twisted too much, it becomes hard and feels bad on the skin, while if it is twisted too little, it will have a texture but will cause pilling. We made repeated trials without compromise on the number of twists and the way it was twisted, so that the softness at the beginning of use, the less pilling, and the comfortable feel would last. 100. Weaving method: Weaving slowly and carefully over more than twice the time of a regular towel. To achieve a texture that makes you feel happy, it was necessary to weave the pile long with extremely fine, loosely twisted yarn at a high density so that the pile would not collapse. Each towel is carefully woven over more than twice the time of a regular towel, slowly and carefully, while being filled with the air of happiness. 3. The results of an experiment at the Aromatique Institute that demonstrates the feeling of happiness suggest that the touch and feel of the "Blissful towel" is close to the feeling of happiness. The changes in the autonomic nervous system of 29 men and women were measured before and after using the Blissful towel. The survey results showed that more than half of the people had a balanced functioning of the sympathetic and parasympathetic nervous systems, followed by many people who showed a change in the direction of balance. *Based on the idea that a well-balanced autonomic nervous system is a healthy and happy state of mind and body. <Experimental method> Using an autonomic nervous system measuring device, the heart rate was measured before touching the towel and after using the towel freely for 5 minutes, and the amount and direction of change in the sympathetic nervous system index and parasympathetic nervous system index, as well as the changes on the autonomic nervous system balance chart, were analyzed for each case. <Experimental results>
[WEB] "with online" (Kodansha)
Also great as a Mother's Day gift! Soft marshmallow gauze pajamas "UCHINO" Posted URL: https://withonline.jp/withgirls/withgirls-lifestyle/mYsY4 Posted product: Marshmallow gauze tricot stripe ladies pajamas UCHINO
[TV Program] Drama "Brother Trap" (TBS Television)
Costume support: We provided costume support for "Brother Trap". Product worn: Marshmallow gauze color pajamas UCHINO
[TV Program] Drama "Brother Trap" (TBS Television)
Costume support: We provided costume support for "Brother Trap". Product worn: Marshmallow gauze pajamas UCHINO
Daiwa House customer communication magazine "okaeri" (Shinwa Agency)
Items and goods that will help you take a better bathFeatured product: Marshmallow Gauze Basic Pajamas UCHINO
Introducing a new product in the "Marshmallow Gauze® Pajamas" series, essential for sleep beauty
For beauty! For health! Marshmallow gauze pajamas are a hidden beauty item known only to those in the know. Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo / CEO: Uchino Nobuyuki), which proposes a healthy and comfortable lifestyle from bath time to good sleep, is pleased to announce the release of a new Marshmallow Gauze® pajamas, a patented material suitable for good sleep that brings beauty. Beauty experts and sleep experts who are well aware of the relationship between beauty and sleep value daily sleep more than anything else. The item that such experts are all particular about in order to get high-quality sleep is pajamas! Pajamas that touch the skin all the time while sleeping and improve the quality of sleep are a hidden beauty item known only to those in the know. Among the many pajama products, marshmallow gauze pajamas keep the temperature and humidity inside the pajamas comfortable, eliminate stickiness and stuffiness, and the exceptional softness of 100% cotton reduces friction, which is the enemy of the skin, creating healthy beauty while you sleep. Sleep time is a great beauty treatment time with excellent cost performance▪Sleep consultant Nao Tomono, full member of the Japanese Society of Sleep Research/Japanese Society of Sleep Environment/Chiba University Graduate School of Medicine and Pharmaceutical Sciences, Advanced Preventive Medicine, Doctoral Program in Medicine/Master of Sports and Health Sciences, Juntendo University▪By improving his sleep, he lost 15kg, overcame severe panic disorder, and successfully improved his physical condition, and now specializes in sleep research. He disseminates information related to health, beauty, and sleep both domestically and internationally through many media such as television and magazines. Sleep has a maintenance effect that repairs damage to the body, brain, and mind, and has the power to prepare the foundation of mental and physical health that polishes beauty. Sleep is something we do every day, and perhaps because it is a familiar lifestyle habit, its importance is often overlooked. However, this sleep is the "best cost-performance beauty method" that anyone can adopt. When the quality of sleep changes, the power of "beauty" that you never thought possible will be unleashed. There are many sleep-enhancing products to maximize the power of sleep, but "pajamas" are absolutely essential. However, not just any pajamas will do; the material of the pajamas is an important point. [Essential points when choosing materials] XNUMX. Gentle against the skin → Reduces irritation to the skin! XNUMX. Relaxing comfort → Gives a sense of security and relieves fatigue and stress! XNUMX. Moisture absorption and release properties, and moderate heat retention → Reduces stuffiness and stickiness, and prevents catching a cold while sleeping! Marshmallow gauze pajamas combine these three elements to bring out your innate "power to sleep" to an amazing extent. The design does not feel constricting or resistant no matter what sleeping position you are in, so it encourages you to turn over in your sleep, which reduces muscle stiffness and blood flow stagnation, and improves the quality of your sleep. These pajamas are truly the answer to beauty and health. Product introduction Features of marshmallow gauze
