EC-specific "Yokobari Towel" will be on sale from Monday, April 14th!

In anticipation of the borderless nature of purchasing behavior, which is sure to progress in the future, we are pleased to announce that we will be releasing a new product specialized for EC, "Yokubari Towel," on Monday, April 1947, XNUMX. This is the first attempt since our founding in XNUMX to manufacture and sell towels at a low price while maintaining their characteristics of high quality and multi-functionality. With a number of proprietary patented technologies, a global manufacturing network, and a new idea to thoroughly optimize the manufacturing process, we have achieved a high-quality product at a low price. By providing "Yokubari Towel" through an EC platform that many people use on a daily basis, we will provide a lifestyle that achieves cost performance, time performance, and space performance.

About the new product "Yokubari Towel"

▶ Bath towel (approx. 60 x 120 cm) 1,320 yen ▶ Small bath towel (approx. 50 x 100 cm) 935 yen ▶ Face towel (approx. 34 x 80 cm) 550 yen *We also offer set sales at even more affordable prices.

<Color> Available in 10 colors (beige, white, gray, dark gray, dark blue, light pink, yellow, orange, coral pink, green, etc.)

Background of the development of the "Yokubari Towel," a low-priced towel that fulfills all your needs

There are many bath towels on the market for around 1,000 yen. However, many people feel that they don't know which one is best. However, the functions required of bath towels are somewhat similar. Therefore, we decided to create a towel that incorporates all the necessary elements in a balanced way, with the idea of ​​"making a towel that can be chosen without hesitation."No.1 quality in the same price rangeDevelopment began with the aim of achieving this. In order to achieve this, the key factors were our advanced technological capabilities, which hold numerous patents, our global manufacturing network, and the optimization of our manufacturing processes. By combining these factors, we were able to create an environment in which we could produce high-quality towels while keeping costs down, and the "Yokubari Towel" was born, which achieves all of these goals.

Luxury brand UCHINO takes on new strategy: Why is it embarking on a low-price route?

■ A new vision from a young president

Vice President Takanobu Uchino was appointed as the fourth president on December 1, 2024. This is the first change in president in 30 years, and at 34 years old, he will be the youngest president of the company since its establishment in 1947. The change in president was made based on the intention of previous president Nobuyuki Uchino (current chairman), who said, "We need to respond flexibly to changes in the times and market with the perspective and sensibility of the younger generation, accelerate digitalization, and manage the company by incorporating the values ​​of the next generation." The new system has been launched with a new vision of "delivering beauty, health, and relaxation to people around the world through high-quality products and services, including cotton materials that are gentle on the environment, people, and skin, and contributing to a stress-free society."

■ Rapid growth of the EC market and changes in consumer needs

Since the COVID-19 pandemic, the use of EC has expanded rapidly. Almost all items that were previously purchased in stores can now be purchased online, and consumer purchasing behavior has changed dramatically. This is especially evident for light but bulky products such as towels. With an increasing number of people saying, "It's a hassle to carry them home, so it would be helpful if they could be delivered," providing a convenient purchasing experience through EC has become an essential task for companies.

■An era in which a perfect balance between value and price is required

In recent years, consumers have come to value "more than just price," and are seeking comprehensive value including quality, functionality, and design, rather than simply competing on price. When purchasing towels, in addition to basic performance such as absorbency and feel, there is also a growing demand for sensory needs such as "I want to feel comfortable every time I use it" and "I want something that enriches my life." At the same time, there is also a growing expectation that these values ​​can be obtained at an affordable price. In order to meet these needs, we developed the "Greedy Towel," which combines high quality with a low price.

■ Further strengthening of luxury routes

In parallel with the development of low-priced products, we will evolve our existing luxury line to even greater heights. As the market becomes increasingly polarized, we will continue to provide the highest quality products to customers who place importance on "added value of products" and "balanced consumption." We will further refine this premium value, backed by the "trust" and "track record" we have cultivated through transactions with world-famous brands and high-end, long-established department stores. In order to increase the brand's credibility and competitiveness, we will strengthen research and development of the following luxury line products.

Treasure bath towel 66,000 yen

This is a one-of-a-kind product woven with the world's finest thread. The 6-count single thread used is astonishingly thin, about XNUMX/XNUMX the thickness of a regular towel, making it extremely rare for towels. The ultra-long pile, woven with this ultra-fine thread at about six times the density, pursues the utmost in delicacy and luxury. Furthermore, the pile is gently twisted to add just the right amount of crispness to the softness, providing the ultimate in comfort.

Blissful towel bath towel 15,400 yen

We use extremely fine, high-quality 100-count yarn that is rarely used in the regular towel industry. This 100-count yarn is surprisingly thin, about 1/5 the thickness of the yarn used in regular towels, and its production requires a stable supply of raw materials, advanced manufacturing technology, and a great deal of time and effort. By slowly and carefully weaving the ultra-fine yarn, we have achieved a one-of-a-kind "impressive new texture."