[First in history] Hospitality Selection Gold Award for 10 consecutive years

We are pleased to announce that "Marshmallow Gauze®", created using UCHINO's unique manufacturing process, has won the "Gold Award for 10 consecutive years" in the Omotenashi Selection, a first in history.

[Product URL]https://omotenashinippon.jp/selection/prize/2400-02-050/

Comment from the Omotenashi Selection Secretariat

"Marshmallow Gauze®" is a product designed with the comfort of the user in mind, and this consideration for the user matches the "hospitality" evaluation criterion of OMOTENASHI SELECTION, and was highly praised.
Not only does it have an amazing lightness and softness that makes it comfortable, but it also has high moisture absorption and water absorption properties, quickly absorbing sweat and moisture to keep the skin comfortable at all times. It is also hypoallergenic, so it can be used safely by people with sensitive skin and babies, and the fact that gentleness to the user's skin is pursued in every process also led to its evaluation.

This is the only product to have won the gold award for 2015 consecutive years, from 10 to this present.
In addition, "To continue to provide consumers with 'hospitality' products that meet the needs of the times while maintaining high quality."This product was highly acclaimed and is the only product to have been awarded the "OMOTENASHI SELECTION TROPHY Ⅹ" in the new OMOTENASHI SELECTION TROPHY category established this season.

■What is OMOTENASHI SELECTION?

This award was established in 2015 with the aim of discovering excellent Japanese products and services that are brimming with "omotenashi" (hospitality) and spreading it around the world.
<Evaluation criteria> "OMOTENASHI" - "Does it show consideration for the user and attention to detail?" In addition, the products are examined and evaluated based on six other criteria: ease of use, empathy, reasonable price, originality, sustainability, and international applicability.
<Official site>https://omotenashinippon.jp/selection