First in history! "Marshmallow Gauze®" wins OMOTENASHI Selection Gold Award for 8 consecutive years

"Miracle Towel®" and "Blissful Towel®" also won gold awards "consecutively"!

Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo / CEO: Uchino Nobuyuki), which proposes a healthy and comfortable lifestyle from bath time to good night's sleep, is pleased to announce that "Marshmallow Gauze®", created using UCHINO's unique manufacturing technique, has won the Gold Award for the eighth consecutive year since 2015, a first in the history of OMOTENASHI Selection. In addition, "Miracle Towel®" and "Blissful Towel®" have also won Gold Awards in consecutive years.

Since the OMOTENASHI Selection was established in 2015, Marshmallow Gauze® is the only product to have consecutively won the Gold Award.Approaching user concerns with Japanese ingenuityAndSustainable Initiativeswas highly praised again this year, and "Marshmallow Gauze®" was the first in the history of OMOTENASHI Selection.Gold Award for 8 consecutive yearsThe "Kiseki no Towel®" and "Blissful Towel®" also won gold awards. Each of the three products has different characteristics, and the technical capabilities and pursuit of these characteristics led to the high evaluation.

Comments from the foreign selection committee members

About Marshmallow Gauze®

Highly versatile, marshmallow gauze is used in many products, including pajamas, relaxation wear, and baby items. Many of these products are recommended by the Japan Atopic Dermatitis Association due to their gentle, non-irritating texture.

Utilizing for social contribution activities

Marshmallow Gauze® is characterized by its lightness and softness, and its gentle touch. We use it in our social contribution activities to help bring joy to as many people as possible through the gentleness that the material conveys.

▼ Marshmallow gauze cap

We donate marshmallow gauze caps and other items to the Iwate Hospice Association, a citizens' group that supports cancer patients. We also donate 5% of our sales to the Iwate Hospice Association.

▼ Marshmallow gauze swaddling cloth

We donate marshmallow gauze swaddling blankets to the General Incorporated Association Kurumu, which supports the environment surrounding premature babies and their families.

Other award-winning items

◇Miracle Towel® Super Marshmallow®

▪Awards
Winner for two consecutive years: 2017-2018
Winner of the Gold Award for four consecutive years from 2019 to 2022
Product Information
Wide bath towel 10,450 yen / Bath towel 7,920 yen / Small bath towel 4,620 yen / Face towel 2,640 yen / Guest towel 1,320 yen
Available in a total of 9 colors
Features
・Recommended by the Japan Atopic Dermatitis Association
・Oeko-Tex® Standard 100 Class I certified
- Made with sustainable cotton

◇Blissful towel®

▪Awards
Winner of the Gold Award for two consecutive years from 2021 to 2022
Product Information
Bath towel 13,200 yen / Small bath towel 8,800 yen / Face towel 4,620 yen etc.
Available in a total of 13 colors　
Features
・Recommended by the Japan Atopic Dermatitis Association
・Oeko-Tex® Standard 100 Class I certified
- Made with sustainable cotton

What is OMOTENASHI Selection?

The Omotenashi Selection is an award established in 2015 with the purpose of discovering products and services that are full of Japan's outstanding hospitality and disseminating them to the world.

<Evaluation criteria>
・OMOTENASHI: Does it show consideration and attention to detail for the user?
・GLOBAL: From a foreigner's perspective, can the appeal of the product be conveyed to people in their own country and other countries?

<Official site>
https://omotenashinippon.jp/prize/selection/2022-2-ja