"UCHINO" x "Begin Market" will start selling "zen towel", a stylish towel with a minimalist aesthetic, from Friday, June 6st!

Speaking out against the fluffy supremacy! A towel with a sturdy feel

Uchino Co., Ltd. (Head office: Chuo-ku, Tokyo / CEO: Uchino Nobuyuki) is pleased to announce the release of a towel in collaboration with Begin Market, an online select shop operated by Begin Co., Ltd. (Head office: Chiyoda-ku, Tokyo / CEO: Hata Kazuhisa). Based on the concept of creating a new standard in towels that will be popular globally, Begin, which has been introducing quality products for 35 years, and UCHINO, which has been making towels for over 70 years, have worked tirelessly to create this towel. The "zen towel," with its stylish feel and minimalist aesthetic, will be available at Begin Market from Friday, June 6st. (https://market.e-begin.jp/)

Products

It has just the right amount of volume, yet is extremely light! The color also gives off a Zen vibe.

The short pile and unique ridges create a crisp, refreshing wiping experience.

Fits in a standard towel rack

Just the right size, not too big and not too small (user: 175cm male)

The aesthetics of minimalism: No brand tags or washing instructions

It is hidden by the sash that wraps the towel, but there is a sense of style in the way it is folded.

A towel perfect for yourself or as a gift

The towels are wrapped in foil print, making them perfect for gifts. The texture of the woven paper gives them a luxurious feel.

UCHINO/Begin special order zen towel
[Price including tax] ¥7,700
[Color] 1 light gray & 1 charcoal gray: 2 pieces in total
[Size] 60 x 100 cm / Not too big, not too small, comfortable to use and fits easily into a standard towel rack, just the right size
[Weight] Approx. 260g / The warp threads are thin, so it is much lighter than it looks.
【素材】綿100%
【製造国】日本

About Begin Market
Begin Market is an online select shop of the goods and fashion magazine "Begin," which has been a GOOD LIFE BIBLE where you can find what you want for 35 years, and continues to send out "good, valuable things" with the theme of "good things and fashion" for discerning men. It is full of trendy items, classic items, special orders, and extremely rare items! In addition to limited items specially ordered by Begin, we also carry items featured in the magazine and selected items.
Begin Market official website:https://market.e-begin.jp/