Approximately 3% of people have forgotten Father's Day. Pay attention to your gift budget!

Father's Day is often forgotten, but we never forget to say "thank you"!

Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo / CEO: Nobuyuki Uchino), which proposes a healthy and comfortable lifestyle from bath time to good sleep, conducted a "Father's Day Awareness Survey" of 2024 men and women nationwide from April 4 to April 9, 4. We are pleased to announce that the results have been published on the UCHINO Online Shop.
https://uchino.shop/feature/2405questionnaire

◆Topics
31. XNUMX% of people have forgotten Father's Day
2. Even if you forget about Father's Day, your budget for gifts is still high!
3. The most popular gifts are "food and gourmet," "health and household goods," "fashion and accessories," and "alcohol."
4. Father's Day is often forgotten. However, there are many messages full of gratitude, love, and charm!

31. Have you ever forgotten Father's Day? In response to the question, XNUMX% of people answered that they have forgotten. The main reasons for forgetting were that "it's hard to know when Father's Day is" and "I don't have many opportunities to see Father's Day campaigns." There were also some sad comments such as "I don't get much reaction from my father" and "It's not a topic of conversation between friends and family."

2. When we asked 169 people (31%) who answered "I sometimes forget Father's Day" or "I often forget" about their budget for gifts, we found that they have a solid budget set aside. The most common answer was "4,000 to 5,000 yen" (27.8%), followed by "5,000 to 8,000 yen" (14.8%) and "8,000 to 10,000 yen" (14.2%). Father's Day is often forgotten, but perhaps the gratitude people feel for their fathers is reflected in their budgets.

3. The above results show that people have set aside a solid budget, but we also compiled data to find out what gifts people actually give. The top answer was "food and gourmet food," followed by "health and household goods" and "fashion and accessories" and "alcohol," which were tied for third place. When comparing the answers of all subjects (1 people), the top four answers were exactly the same. This shows that there is no difference in the gifts given by those who answered "I have never forgotten Father's Day" and those who answered "I have forgotten Father's Day."

3. Even if you have forgotten Father's Day, it doesn't mean you don't have any gratitude or love for your father. Here are some answers from people who have forgotten Father's Day to the question, "What words or messages would you like to give to your father on Father's Day?"

<Message/Excerpt>
·thank you as always!
・I hope you stay healthy forever. I'm glad to be your daughter. I love you!
Thank you for raising me with so much love.
・I respect you
Thank you so much for working for my family
・Quit smoking!

[Survey outline]
Survey participants: Men and women in their 20s to 70s nationwide (94% women, 6% men)
Survey period: April 2024, 4 to April 9, 4
Survey conducted by: Uchino Co., Ltd.
Survey method: Internet research
Number of valid answers: 542