"Marshmallow Gauze®" has won the Department Store Buyers' Award Living Best Seller Award for the 9th consecutive year!

"Marshmallow Gauze®" - a product of guaranteed quality supported by department store buyers and consumers

Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo / CEO: Nobuyuki Uchino), which proposes a healthy and comfortable lifestyle from bath time to good sleep, is pleased to announce that Marshmallow Gauze® has won the "Best Seller Award" in the Bath and Toiletries category of the "2023 Department Store Buyers Award Living" sponsored by Senken Shimbun. This marks the ninth consecutive year that the company has won the award since its first win in 2015.

　Points evaluated

Marshmallow gauze products are light, soft to the touch, and functional, meeting the needs of the wealthy and the new wealthy demographic in their 20s to 40s who seek high quality, and have been well received by many buyers.
*Buyers from 25 stores nationwide that handle interior goods (the MD Headquarters, which oversees all stores, responded as one store) recommended 1 brands and products by category, and the top 125 brands with the most votes in each category were awarded the Best Seller Award.

　About Marshmallow Gauze®

UCHINO has developed this towel by making the most of its towel manufacturing technology.A special 10% cotton gauze material that has been patented in 100 countries around the world.The all-purpose marshmallow gauze products, which have a good balance of moisture absorption, water absorption, breathability, and heat retention, are sold at department stores in Japan, as well as Takashimaya Singapore and the long-established French luxury department store Le Bon Marché, and have received high praise both at home and abroad.

▸ Feature 1: Marshmallow-like softness and airy lightness
Carefully woven from a combination of soft, low-twist yarn spun from carefully selected cotton and high-strength yarn, we have achieved a fabric that feels as comfortable as marshmallow and is so light that it feels as if you are wearing air.

▸ Feature 2: Maintains comfortable temperature and humidity inside the clothing
The well-balanced properties of "moisture absorption/absorption," "breathability," and "heat retention" help prevent the temperature and humidity inside the garment from rising. The garment is less stuffy and less sticky, and its moderate heat retention allows you to experience a comfortable environment inside the garment.

▸ Feature 3: Stress-free
Compared to ordinary double-layered cotton gauze, triple-layered cotton marshmallow gauze has been proven to be less irritating to the skin. Its fluffy texture and softness, which contains air, reduce stress and increase relaxation.