"Mother's Day Awareness Survey" - Approximately 40% of people have no worries about what gift to give!

What gift will bring a smile to your mother's face?

Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo / CEO: Nobuyuki Uchino), which proposes a healthy and comfortable lifestyle from bath time to good sleep, conducted a "Mother's Day Awareness Survey" of 2024 men and women nationwide from March 3, 6 to March 2024, 3. We are pleased to announce that the results have been published on the UCHINO Online Shop.
https://uchino.shop/feature/2403questionnaire1

◆Topics
1. About 40% of people answered that they "don't have any worries" when it comes to choosing a gift. Have they actually bought anything?
2. The most popular gift was "Flowers/houseplants," followed by "Other." The answers are full of love!
3. About 41% of people change their gifts every year, while about 44% don't give it much thought.
A tie result

40. When asked, "Do you have any worries when choosing a Mother's Day gift?", about 29% of people answered, "I don't have any worries." What do you buy without worrying? When we dug deeper, we found that about XNUMX% of people said "flowers and ornamental plants."

2. In response to the question, "What will you give to your mother on Mother's Day this year?" 30% of people answered "Flowers/houseplants," which was by far the most popular answer. Looking at the next most popular answer, "Other," we found a number of heartwarming answers that showed love for their mothers, such as "Travel," "Cosmetics," "Clothes," "Pajamas," "Homemade dinner," "Fragrant cologne," "Hand-knitted hats," and "Fulfilling requests."

3. In response to the question, "Do you change your Mother's Day gift every year?", the results showed that the percentage of people who answered "I don't pay much attention to it" and "I try to change it every year" were almost equal. When we looked more closely at what gifts people who answered "I try to change it every year" actually buy, the top answer was "flowers and potted plants" at about 1%, followed by "fashion and accessories" at about 24%, and "food and gourmet" and "health and household goods" at about 2%.

Flowers are the most popular gift, but more and more people are choosing pajamas because of the keyword "health." Pajamas are worn for about 1/3 of the day, so they are the perfect gift to convey "thank you," "health," and "I love you!"

[Survey outline]
Survey subjects: Men and women nationwide aged between 10 and 70 (women: 93.8%, men: 6%, others: 0.2%)
Survey period: April 2024, 3 to June 6, 2024
Survey conducted by: Uchino Co., Ltd.
Survey method: Internet research
Number of valid answers: 801