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"UCHINO" and "Iwate Hospice Association" celebrate their 16th anniversary of connecting people with a single towel

2024/02/28

Press release

"UCHINO" and "Iwate Hospice Association" celebrate their 16th anniversary of connecting people with a single towel

Donated 890 towel hats and 716 towels to Iwate Hospice Association

Uchino Co., Ltd. (Head office: Chuo-ku, Tokyo / CEO: Uchino Nobuyuki), which proposes a healthy and comfortable lifestyle from bath time to good sleep, is pleased to announce that it has donated 890 towel hats and 716 towels to the Iwate Hospice Association, a citizens' group that supports cancer patients. Through this initiative, which has been ongoing since 2009, the group has donated 27,125 towel hats and 8,540 towels to date, expanding the circle of towel hats.
*890 units: Cumulative total from January 2023 to December 1

Initiatives with Iwate Hospice Association

This year marks the 16th year that we have been working with Iwate Hospice Association. It all started in 2009 when we saw their activities on a TV program and immediately contacted them to see if there was anything we could do. Initially, we only donated towels, but with the desire to do something that would reach the hearts of patients, we jointly developed towel hats that are comfortable to the touch in 2013. We manufacture and sell the towel hats, and donate 5% of sales to Iwate Hospice Association as support funds.

It is estimated that one in two people in Japan will develop cancer in their lifetime, making it a familiar disease. We will continue to work with Iwate Hospice Association to continue our activities that reach the hearts of patients, their families, and medical professionals.

2023 Activities


(Top left) Opening cardboard boxes and taking out towels (Top right & bottom left) Making towel hats (Bottom right) Packing and shipping


Some of the letters and messages of gratitude received from medical institutions and patients

1. Towel hat making workshop


Production scene at Morioka Second High School

▸ 3 sessions (July 7th, August 8th, September 8th) Participants: 5 people
▸ Towel hat workshop at Iwate Prefectural Morioka Second High School (December 12th) Participants: 15
This event is held every year as an opportunity to deepen understanding of support for cancer patients through making towel hats, and this year marks the 7th year.

2. Donation of towel hats

▸ Quantity: 52 towel hats were donated to cancer treatment coordinating hospitals nationwide (3,260 facilities).
▸ Recipients: Obihiro Kosei Hospital, Towada City Central Hospital, Iwate Medical University Hospital, Iwate Prefectural Isawa Hospital, Iwate Prefectural Kuji Hospital, Iwate Prefectural Central Hospital, Omagari Welfare Medical Center, Yamagata Prefectural Central Hospital, Prefectural Shinjo Hospital, Tohoku Rosai Hospital, Osaki City Hospital, Niigata Cancer Center Niigata Hospital, Kiryu Welfare General Hospital, Maebashi Red Cross Hospital, Saitama Red Cross Hospital, Asahi Central Hospital, Iwata City Hospital, Toyohashi City Hospital, Nagoya Medical Center, Nagoya Daiichi Hospital, Chukyo Hospital, Toyama University Hospital, Aizawa Hospital, Ogaki City Hospital, Suzuka Central Hospital, Otsu Red Cross Hospital, Nagahama Hospital, Kyoto University Hospital, Kyoto University Hospital, Higashiosaka Medical Center, Kansai Rosai Hospital, Nara Medical Center, Tsuyama Central Hospital, Takahashi Central Hospital, Yamaguchi Prefectural Medical Center, Tokuyama Central Hospital, Shuto General Hospital, Ehime Prefectural Central Hospital, Tokushima Central Hospital, Kochi Medical Center, Tagawa Hospital, Nagasaki Minato Medical Center, Karatsu Red Cross Hospital, Oita University Hospital, Kumamoto Red Cross Hospital, Prefectural Miyazaki Hospital, University of Miyazaki Hospital, Kagoshima Medical Center, Izumi County Medical Association National Wide Area Medical Center, Okinawa Prefectural Yaeyama Hospital, Naha City Hospital, Okinawa Chubu Hospital

About Iwate Hospice Association

Representative: Yuji Kawamorita
<Secretary-General> Mikiko Yoshijima
<Activities> ▸ Making towel hats for patients who suffer from hair loss as a side effect of anti-cancer drugs, and donating them regularly to cancer treatment hospitals nationwide. ▸ Holding lectures on palliative care and conducting street surveys to raise awareness of palliative care.

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