UCHINO towels decorate the show windows of Le Bon Marché, a long-established luxury department store representing Paris

The display will run from January 2024th (Thursday) to January 1st (Wednesday), 4 during the world's largest interior and design exhibition, Maison & Objet.

Uchino Co., Ltd. (Head office: Chuo-ku, Tokyo / CEO: Uchino Nobuyuki), which proposes a healthy and comfortable lifestyle from bath time to good sleep, is pleased to announce that towels made from patented materials that will add color to your life will be displayed in the show window of Le Bon Marché (※1), the world's first department store and a long-established luxury department store representing Paris. The towels will be on display from January 2024th (Thursday) to January 1st (Wednesday), 4 local time to coincide with Maison & Objet, the world's largest interior and design exhibition.

(※1) The world's first department store opened in Paris in 1852. Designed by architect Louis-Charles Boileau and engineer Gustave Eiffel, the store offers a collection of high-quality products from around the world, as well as original and limited edition items.

Display items

Air Waffle Towel

This towel is made with a waffle weave and has a fine texture, woven only with special hollow yarn that contains a lot of air. It is characterized by its lightness and fluffy softness, as if it contains air. Patented in 7 countries both in Japan and overseas.

Non-twisted yarn gauze dots

Double-faced pile and gauze. Woven with dots of non-twisted yarn for a soft feel against the skin. Long pile for a fluffy, soft feel.

Charcoal single-sided gauze

A gauze that is gentle on the skin is woven from a blend of rayon and cotton with fine powder of binchotan charcoal mixed in. The fine holes on the surface of the charcoal adsorb odor molecules, providing a high deodorizing effect.

Developments in the European market

In 1988, we established a representative office in Paris, France. We have expanded our business in the European market mainly through exhibitions, and in 2007, we exhibited at Heimtextil, one of the world's largest home textile trade fairs, and since 2008, we have also exhibited at Maison & Objet, the world's largest interior and design exhibition held in Paris every year, while strengthening our sales channel development. While heavy towels are considered luxury items in the European market, our towels and clothing, which have the exact opposite characteristics of being light and soft, are gradually recognized as a high-quality brand due to the feel that is woven with outstanding technology. In 2008, we expanded our business to the long-established luxury department store Le Bon Marché in Paris, and in 2012, to the luxury department store Harrods in London. We also undertake the manufacturing of products for famous haute couture brands, and are working to improve the UCHINO brand while developing unique materials. Currently, we are developing products that meet the needs of each country in 15 countries, including Germany, Italy, Switzerland, and Spain.

■Award history at the exhibition "Maison & Objet"

We won the following awards at Maison & Objet, the world's largest interior and design exhibition, known for its rigorous screening process.

・ 2009: The naturally dyed towel series won the Les Decouverts Award.
・ 2022: Wine-dyed towels selected as WHAT'S NEW
・ 2023: Tea-dyed towels selected as "WHAT'S NEW"

*Les Découverts Award: A prestigious award given to companies whose products are recognized by a jury of expert journalists for their quality, creativity, innovation, and outstanding future potential.
*WHAT'S NEW: Cutting-edge items that are in line with the times and have the potential to become trends in the future.