First in history! "Marshmallow Gauze®" wins the OMOTENASHI SELECTION Gold Award for the 9th consecutive year

"Miracle Towel®" and "Blissful towel®" also won gold awards "consecutively"!

Uchino Co., Ltd. (Head office: Chuo-ku, Tokyo / CEO: Uchino Nobuyuki), which proposes a healthy and comfortable lifestyle from bath time to good sleep, is pleased to announce that "Marshmallow Gauze®", created using UCHINO's unique manufacturing technique, has become the first in the history of OMOTENASHI SELECTION to win the Gold Award for the ninth consecutive year, and that "Miracle Towel®" and "Blissful Towel®" have also won Gold Awards in consecutive years.

■Comment from the OMOTENASHI SELECTION Office

"Marshmallow Gauze®" has won the Gold Award every year from 2015 to this year, making it the only product to have won the Gold Award for nine consecutive years. Not only is it light and soft to the touch, but it was also highly praised for its consideration of the user, especially its approach to "sleep disorders," and its sustainable efforts in the product manufacturing process, which led to it winning the Gold Award again this year.

The "Blissful towel" is not only soft, absorbent, and fluffy to the touch using innovative weaving technology, but also has been recognized as groundbreaking for its approach to autonomic nervous balance through research, and was awarded the Gold Award again this year. The "Miracle Towel®" also won a Gold Award, but each of the three products has different characteristics, and the technical capabilities and pursuit of these characteristics led to high praise.

■Comments from foreign selection committee members about marshmallow gauze (partial list)

Advantages of marshmallow gauze

Highly versatile, marshmallow gauze is used in many products, including pajamas, relaxation wear, baby items, etc. Due to its gentle and non-irritating texture, many of the products are recommended by the Japan Atopic Dermatitis Association.

■What is OMOTENASHI SELECTION?

The Omotenashi Selection is an award established in 2015 with the purpose of discovering products and services that are full of Japan's outstanding hospitality and disseminating them to the world.

<Evaluation criteria>
・OMOTENASHI: Does it show consideration and attention to detail for the user?
・GLOBAL: From a foreigner's perspective, can the appeal of the product be conveyed to people in their own country and other countries?

<Official site>
https://omotenashinippon.jp/selection/prizelist_oms2023-2/