"Blissful towel®", a towel with a texture that transcends borders, has exceeded 20 units shipped!

Since you use it every day, you want something of high quality. High-quality towels that show good taste are perfect as gifts!

Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo / CEO: Uchino Nobuyuki), which proposes a healthy and comfortable lifestyle from bath time to good sleep, is pleased to announce that the Blissful towel®, which conveys happiness the moment you touch it, has exceeded 20 units in total shipments in the series. Sales began at Harrods, a long-established luxury department store in London, in September this year. While heavy and heavy towels are the mainstream in overseas markets, the light and soft "Blissful towel®" is steadily expanding its sales channels as a gem that only those in the know are aware of. In Japan, even though it is priced at 9 yen, which is far higher than the average price of a bath towel, once you use it, you can't use anything else, and the texture that conveys a sense of the extraordinary is a gift that is appreciated by people of all ages and genders, making it a strong product in both the personal demand and gift demand sides. *Cumulative period: December 13,200 to October 2018

▸ Price
バスタオル(約70×140cm)13,200円/スモールバスタオル(約50×100cm)8,800円/フェイスタオル(約34×85cm)4,620円/タオルハンカチ(約26.5cm×26.5cm)2,970円

▸ Available colors

Pearl (white) / Mist (light gray) / Vanilla (light beige) / Latte (beige) / Wisteria (violet) / Shell (pink) / Honey (yellow) / Sky (light blue) / Garnet (red) / Sapphire (blue) / Forest (green) / Stone (gray) / Midnight (dark blue) / Coffee (brown)

▸ Short Movie
https://www.youtube.com/watch?v=5sSVl4feU7M

▸ Features
●We use cotton (sustainable cotton) that is grown in a sustainable manner that will be sustainable into the future, with consideration for people, the environment, and society.
●Oeko-Tex® is an international organization that is working rigorously and cutting-edge to achieve the world's highest standards of safety and sustainable production for textile products that are kind to people and the future. Our products have been certified with the Oeko-Tex® Standard 100 Product Class I, the strictest safety standard.
●This product is recommended by the Japan Atopic Dermatitis Association. (Towel handkerchiefs are not included.)

The reason why we continue to be chosen

1. A high-quality feel that is appreciated by customers of high-end department stores overseas
They are sold in major department stores nationwide, as well as in the long-established luxury department store Harrods in London, Takashimaya in Singapore, and high-end linen shops in the U.S. They are expanding overseas, surprising people with their unique towels that transform everyday use into something extraordinary.

2. Towels are a great gift for younger people too!
In October 2023, a lifestyle survey was conducted on 10 students attending universities in Tokyo. When asked, "Would you be happy if you received a towel?", 294% of people answered yes. Towels are used every day, so a high-quality towel that you wouldn't normally buy is the perfect gift.

3. The product name "Blissful towel" and its high quality live up to its name
The product name easily conveys the giver's desire to bring "happiness" to everyday life, and the texture makes you go "Huh?!" when you touch it, as it doesn't feel like a towel, making it suitable for any occasion, making it a popular choice as a reward for yourself or as a gift for a special person.

4. Winner of the Omotenashi Selection Gold Award for three consecutive years
The "Omotenashi Selection" is an award given by a panel of foreigners living in Japan to products and services that exude the Japanese spirit of hospitality. This product was awarded the Gold Award for its consideration of users and its sustainable efforts in the manufacturing process.

<URL>https://omotenashinippon.jp/selection/prize/2300-02-026/

The background of the birth of Blissful towel

▸ WHY: Why did you decide to create Blissful towel?
When we first started our business about 80 years ago, towels were expensive imported goods and not something we had access to, but now they have become an indispensable part of every aspect of our lives. As we expanded the possibilities of towels through our world-first technologies and industry-first products, we suddenly realized that we needed to go back to our roots and propose "a comfortable lifestyle brought about by towels." Development began with the concept of creating an "unprecedented towel" that would fill both the body and mind with happiness the moment you touch it.

▸ HOW: How did you create it?
The characteristics of towels vary greatly depending on the raw cotton, the fineness (count) of the thread, the number of twists of the thread, the pile length, density, weaving method, etc. Using the finest materials and outstanding technology, and after more than two years of repeated prototypes and testing, we have created a towel that makes you feel "happy" the moment you touch it.

▸ Attention to detail
1. Raw materials: Made from the finest "extra-long staple" cotton
Extra-long staple cotton is high-quality cotton with fiber lengths of 35 mm or more. The longer the fiber, the less pilling there is, and the smoother the texture. It can only be grown in areas with favorable climate and soil, so it is a rare and valuable cotton, accounting for only 5% of the total cotton production.

2. Thread fineness: Towels are made using extremely thin "100 count" threads (approximately 1/5 the thickness of regular towels).
Ultra-fine 100-count yarn is a luxury yarn used in high-quality products such as dress shirts. Through repeated prototyping, we pursued the delicate and supple texture that can be achieved by weaving thin yarn, and arrived at 100-count yarn, which is not normally used for towels. If the yarn is thin, it will break during manufacturing, reducing production efficiency, and because it requires high-quality raw materials (extra-long staple cotton) and advanced manufacturing techniques, towels made with ultra-fine 100-count yarn are extremely rare.

3. Yarn twist: We use loosely twisted yarn to maximize fluffiness and maintain softness for longer.
The number of times the yarn is twisted affects the texture and durability. Too many twists makes the yarn stiff and uncomfortable against the skin, while too few twists makes it soft but causes it to shed. We experimented repeatedly, without compromise, with the number of twists and the method of twisting, to ensure that the initial softness, minimal shedding, and comfortable feel lasts.

4. Weaving method: It takes more than twice as long as a regular towel to weave it slowly and carefully.
To achieve a texture that makes you feel happy, it was necessary to weave the pile long with extremely fine, loosely twisted yarn at a high density so that the pile would not collapse. Each towel is carefully woven, taking more than twice as long as a regular towel, slowly and carefully, while being imbued with an air of happiness.

5. Demonstrate happiness
The results of an experiment conducted at the Aromatique Institute suggest that the feel and texture of the "Blissful Towel" is similar to a feeling of happiness. When 29 men and women were tested for changes in their autonomic nervous system before and after using a Blissful Towel, the results showed that the majority of people had a good balance between the sympathetic and parasympathetic nervous systems, followed by the majority of people who experienced a change toward a more balanced state.
*Based on the idea that a balanced autonomic nervous system is a healthy and happy state of mind and body.

<Experimental Method>
Using an autonomic nervous system monitor, the heart rate was measured before touching the towel and after using the towel freely for five minutes.
The amount and direction of change in the sympathetic nervous index and parasympathetic index, as well as changes on the autonomic nervous balance chart, were analyzed for each case.

<Experimental Results>