Inbound spending increases after UCHINO relax Shibuya Scramble Square store renovates!

The appealing texture transcends borders! Inbound consumption expands

Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo / President and CEO: Uchino Nobuyuki), which proposes a healthy and comfortable lifestyle from bath time to good sleep, is pleased to announce that since its UCHINO relax Shibuya Scramble Square store expanded and relocated from the 2023th floor to the 8th floor on August 8, 9, inbound consumption has expanded and sales have been strong.

Background of favorable sales

1. Locations and activities that match inbound demand

In the "4 Survey on Behavior Characteristics of Foreign Tourists by Country and Region" released by the Tokyo Metropolitan Government, Shibuya came in first as a popular tourist city, surpassing Shinjuku and Ginza, and is bustling with inbound tourists. In addition, when asked about activities in Japan, "enjoying Japanese food" was the most popular answer at 1%, followed by "shopping for daily necessities" at 89.2% and "shopping for clothing and accessories" at 51.3%, boosting the number of visitors to our store, which sells clothing and towels.
<Quote>https://www.sangyo-rodo.metro.tokyo.lg.jp/toukei/tourism/03_r4-hokoku.pdf

2. More comfortable than you'd think! Sales of relaxation wear up 303.4% year-on-year

Sales of clothing made from patented materials that are both soft and light to reduce the burden on the skin and have excellent functionality in maintaining a comfortable environment (temperature and humidity) inside the clothing, as well as vibrant colors and designs that enhance a sense of relaxation, were strong. Customers were attracted to the feel of the product when they picked it up, and when they actually tried it on, they were surprised by how comfortable it was, far beyond their imagination, and purchased it. In order to make it available to more customers, we have increased the size range from S to 3XL.
<Product lineup> Pajamas, dresses, pants, shirts, underwear, etc.

3. Feel the gentleness on your skin! Baby items increased 145.4% year-on-year

Customers often purchase these products for their children or grandchildren, as they feel the softness and lightness of the material, which gives them a sense of security. The 100% cotton material feels great against the skin, and when customers look at all the products in the store, they sense the security and safety of the UCHINO worldview, and I think this is what leads to parental purchases: they want their children to wear these products.
<Product lineup> Baby robes, ponchos, bibs, fleece cloths, handkerchiefs, etc.

4. Popular products all over the world! Shawls and stoles made from the patented material "marshmallow gauze"

Shawls and scarves are one of the most useful items when traveling. Made from 100% cotton, they can be used all year round, and many customers are attracted by their gentle, relaxing texture that makes them a perfect purchase. Marshmallow gauze is a material that has the perfect balance of heat retention, water absorption, and breathability, so you can gently place it around your neck or shoulders to regulate your body temperature when there is a difference in temperature between indoors and outdoors or during the seasons. It is also easy to care for, being 100% cotton and washable, which is another reason to buy it.
<Product lineup> Available in 40 x 110/185 cm. A wide variety of designs and colors, including solid colors, reversible, and block colors.

5. Visits by UCHINO brand loyalists

Our products are sold in high-end department stores in Asian countries such as Singapore and Taiwan, as well as in European countries such as the UK and France, so our stores are frequented by customers who are already fans of UCHINO products. Our extensive lineup allows customers to enjoy shopping while picking up products. In some cases, customers have searched for products on the UCHINO EC site in advance and asked, "Do you have this product?", which shows their strong purchasing power.

What is UCHINO relax?

The flagship store will open on the 2019th floor of Shibuya Scramble Square in November 11, and move to the 9th floor in August 2023. The concept store, with the keyword "relax," meaning relaxation and comfort, is particular about being gentle on the skin and also carries ethical items that are environmentally friendly. The store offers a comfortable lifestyle through towels that combine quality and functionality, relaxing wear, pajamas, slippers, towel handkerchiefs, baby and children's items, and more.

[Store overview]
Store name: UCHINO relax
Facility name: Shibuya Scramble Square
Address: 150F, 6101-2-24 Shibuya, Shibuya-ku, Tokyo 12-14
Business hours: 10:00-21:00, irregular holidays
TEL: 03-6427-1220
URL:https://uchino2024.xsrv.jp/old
Store area: Approximately 184 mXNUMX