We will be exhibiting at "Maison & Objet" in September 2023. Our tea-dyed towels were recognized for their sustainability and selected as "WHAT'S NEW?"!

This will be the 2008th time that the company has exhibited since its first exhibit in 26. The company is further strengthening efforts to create more fans of UCHINO in overseas markets!

Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo / President and CEO: Uchino Nobuyuki), which proposes a healthy and comfortable lifestyle from bath time to good night's sleep, is pleased to announce that it exhibited at Maison & Objet, held in Paris, France from September 2023th to 9th, 7, and its tea-dyed towels were selected for "WHAT'S NEW?", an award that selects highly popular products, from the perspective of sustainability.
※Maison & Objet official website (https://www.maison-objet.com/en/paris/exhibitors/uchino-home-linen）

Maison & Objet is the world's leading interior design trade fair, held every January and September in Paris, France. It is one of the three major fairs, alongside the Milan Salone and the Cologne Furniture Fair, and is a highly-anticipated trade fair that provides information on future trends, focusing on furniture and home goods.
Only carefully selected exhibitors are allowed to participate, and as the trade fair is held in France, a leading country in global design, it is a major event that attracts attention from the fashion industry.

Exhibition overview

Booth No.: Hall 5A — Stand F68 – G67
URL:https://www.maison-objet.com/en/paris/exhibitors/uchino-home-linen
Theme: Incorporating elements of TECHNOLOGY, ECOLOGY & LUXERY, we aim to enrich our lives with items made from high-quality cotton (Smart Cotton) that are both functional and high-quality.
Keyword: Light & Soft
Exhibited items: towels, bathrobes, bath mats, pajamas, terry slippers, baby items, etc.

Products selected in WHAT'S NEW?

What is WHAT'S NEW?
These cutting-edge items have been selected from the perspectives of "PATTERN FACTORY/contemporary patterns" and "WONDERNATURE/sustainability," and are likely to become trends this season.

◆Tea-dyed organic gauze

[Product Information] Based on the theme of "creative and sustainable living" that finds value in everything, we used tea leaves, which are difficult to distribute due to reasons such as non-standardization, as a dye. This is a Japanese-made towel made of 100% organic cotton, with a double-faced gauze and pile that is popular overseas. It has been certified as "Product Class I", the strictest standard of the international safety standard OEKO-TEX® Standard 100, and is a product that pursues safety and security in every respect. The series also includes towels dyed with pigments extracted from grape pomace generated during wine production and coffee grounds after brewing coffee.

Exhibited products (partial list)

[Product information]
・Wine dyed/coffee dyed organic gauze
As part of the natural dyeing series, the wine dyed towels are a calming soft pink, while the coffee dyed towels are a gentle antique beige color. Both are available as bath towels, small bath towels, and guest towels.

[Product information]
・Small pattern towel
・Kishu Binchotan charcoal towel
These are popular products overseas, including traditional Japanese komon patterns and functional towels made with Kishu Binchotan charcoal powder, which is renowned for its top quality. All of the products are light and soft, and their chic designs that evoke a Japanese atmosphere caught the eye of visitors.

[Product information]
・Organic cotton "Refine"
A towel collection initiative that has been ongoing at stores in Japan since 2021. These towels are woven using "recycled cotton yarn" spun from collected towels and organic cotton. The unique, patented long pile structure makes the pile yarn less likely to come loose than regular towels, making them more durable.
Through towel recycling, we will circulate limited natural fibers and continue to work toward Goal 12 of the SDGs, "Responsible Consumption and Production."

[Product information]
・Happy Baby Robe
・Marshmallow gauze baby robe
・Marshmallow gauze & pile color baby poncho
All items are made from carefully selected 100% cotton and use patented materials developed in-house in pursuit of gentleness to the skin. They are recommended by the Japan Atopic Dermatitis Association and are certified as "Product Class I" by the international safety standard OEKO-TEX® Standard 100, the strictest standard, so we offer a lineup of quality products that can be used safely even by small children with sensitive skin.

Developing the European market

Developing the European market Since establishing a representative office in 1988, we have focused on developing the market with Paris as our base. In 2007, we exhibited for the first time at Heimtextil, one of the world's largest home textile trade fairs, which led to the start of business with Le Bon Marché, a long-established luxury department store in Paris. In 2008, we exhibited for the first time at Maison & Objet, held in Paris. Until the COVID-31 pandemic hit, we exhibited at the same fair every year, continuing to develop sales channels, and currently offer products that match the needs of each country in XNUMX countries, including the UK, Germany, Italy, Switzerland, and Spain.

<Awards>
In 2009, we received the Les Decouverts Award at Maison & Objet, the world's largest interior and miscellaneous goods trade fair, known for its strict screening process for exhibitors. The Les Decouverts Award is a prestigious award given to companies whose products are recognized for their quality, creativity, innovation, and excellent future potential by a jury made up of professional journalists.