"UCHINO" x "JOURNAL STANDARD relume" summer collaboration project!

Selected items perfect for summer will be on sale for a limited time at all five stores from Saturday, July 2023, 7.

Uchino Co., Ltd. (Head office: Chuo-ku, Tokyo / CEO: Nobuyuki Uchino) is collaborating with JOURNAL STANDARD relume, which is run by Baycrew's Co., Ltd. (Head office: Shibuya-ku, Tokyo / CEO: Shigeru Sugimura), to sell selected items perfect for summer for a limited time at all five stores from Saturday, July 7th.

Planning outline

[Products handled]

＜Product name＞"Gokufuwa" super absorbency towel (special edition with "JOURNAL STANDARD RELUME" pin)
Available colors: White, blue-green, beige
<Price> Small bath towel (approx. 50 x 100 cm) 3,520 yen / face towel (approx. 34 x 80 cm) 1,870 yen
＜Product Information＞A towel with outstanding water absorption! Made from special untwisted yarn, high-quality extra-long staple cotton is combed to remove short fibers and align only the long fibers. The thin, long fibers create many gaps in the yarn, increasing the surface area that comes into contact with the skin, allowing it to absorb water efficiently. Many fans are drawn to the fluffy texture, which is hard to stop using once you try it, and it is often a hot topic on social media!

<Product name> Quick Dry "Tint"
Available colors: beige, pink, blue, gray
<Price> Bath towel (approx. 65 x 130 cm) 3,630 yen / Small bath towel (approx. 50 x 100 cm) 2,200 yen / Face towel (approx. 34 x 80 cm) 1,100 yen
<Product Information> This towel is made of a patented material that combines lightweight yarn with gaps in the threads and a breathable weave. The quick-drying structure developed by UCHINO allows it to dry extremely quickly, and the towel has just the right amount of volume and is soft to the touch. This towel will solve all your towel worries during the rainy season and summer!

<Product name> Towel sandal slippers "Relax"
Available colors: beige, pink, green, gray
Available sizes: S (approx. 21-23cm), M (approx. 23-25cm), L (approx. 25-27cm)
＜Price＞ 3,850 yen
<Product Information> These slippers are comfortable to wear because they leave your toes free, reducing the stuffiness and stickiness that is typical of slippers. They were jointly developed by Professor Hideaki Akune, professor emeritus at J. F. Oberlin University and a foot specialist, and UCHINO, who knows everything about towels. They are antibacterial and deodorizing, and can be washed at home, making them easy to care for!

[Holding store]
・Kanto area/LaLaport Toyosu store, Terrace Mall Shonan store, Minato Mirai store, AEON Lake Town KAZE store
・Kansai area/LaLaport EXPOCITY store

■What is JOURNAL STANDARD relume?
"Just Feeling"
Relume is a brand that suggests "just right" adult fashion that does not overstretch.
We offer casual and basic items with a focus on quality, as well as items that are a little ahead of the trends and are uniquely interpreted in a "relume-like" way. We have a wide lineup of items for men, women, and unisex that can be enjoyed by all adults.