"UCHINO" x "IÉNA ENFANT" baby and kids wrap towels now on sale!

Available online and in stores from Wednesday, June 6st

Uchino Co., Ltd. (Head office: Chuo-ku, Tokyo / CEO: Nobuyuki Uchino) is pleased to announce that it will collaborate with IÉNA ENFANT, a brand developed by Baycrews Co., Ltd. (Head office: Shibuya-ku, Tokyo / CEO: Shigeru Sugimura), to release wrap towels for babies and children on Wednesday, June 6st. The towels will be sold in two sizes, with IÉNA ENFANT's iconic dots printed on UCHINO's skin-friendly material.

Products

■[UCHINO] Custom-made dot wrap towel 60 x 120 baby-kids
Price including tax: ¥5,170
Color: white
Size: Free size (length 60cm, width (elastic) 30cm, hem width 58cm)
Cotton 100%

■[UCHINO] Custom-made dot wrap towel 80 x 120 baby-kids
Price including tax: ¥5,720
Color: white
Size: Free size (length 80cm, width (elastic) 31cm, hem width 58cm)
Cotton 100%

Based on IÉNA ENFANT's iconic dot print, the hem has lines and is reversible in white and black so you can enjoy two different designs. The dot pattern is not too sweet and can be used by both men and women. The soft feel on the skin will gently wrap your child.

<UCHINO: Comments from towel production staff>
To bring out the lightness and softness that are the defining characteristics of UCHINO towel material, as well as the originality of IÉNA ENFANT, we have used a yarn-dyed jacquard finish.

■Available
ONLINE STORE:
https://baycrews.jp/item/list?q_mtype=1&q_skeywd=IENA+ENFANT&q_mshop=7327
SHOP:
Maison IÉNA Jiyugaoka https://baycrews.jp/store/detail/0934

What is IÉNA ENFANT?
This is the first original kids' line from IENA, which offers sophisticated and refined French style for adults. This baby and kids' line is aimed at newborns to children in the first or second grade of elementary school.
Like IENA, we pay particular attention to materials, details, and specifications, and offer simple and basic yet unique specialness.