First collaboration! "UCHINO" x "STUDIO PICONE" 2023 Spring/Summer items now available!

Collaborative sales also available in real stores

UCHINO Co., Ltd. (Head office: Chuo-ku, Tokyo / CEO: Nobuyuki Uchino) is pleased to announce that it has collaborated with STUDIO PICONE, developed by BIKI JAPAN Co., Ltd. (Head office: Chuo-ku, Osaka / CEO: Hideto Nakayama), to release three new items for Spring/Summer 2023. The texture of UCHINO's marshmallow gauze® and the elegant and playful design of STUDIO PICONE provide a relaxed fit.

Products

All designs are made from marshmallow gauze (100% cotton) and are available in blue and white, and sizes 38 (size 9) and 40 (size 11).

■ (Left) [UCHINO collaboration] One-piece dress
＜Price including tax＞ ¥42,900
<Website>https://www.bikijapan-store.jp/c/sp/p259541

■ (Center) [UCHINO collaboration] Pullover (short sleeves)
＜Price including tax＞ ¥36,300
<Website>https://www.bikijapan-store.jp/c/sp/p259540

■ (Right) [UCHINO collaboration] Pullover (long sleeves)
＜Price including tax＞ ¥36,300
<Website>https://www.bikijapan-store.jp/c/sp/p259542

Smart Cotton: Marshmallow Gauze®

UCHINO has developed this towel by making the most of its towel manufacturing technology.A special 10% cotton gauze material that has been patented in 100 countries around the world.The all-purpose marshmallow gauze products, which are gentle on the skin and have a good balance of moisture absorption, water absorption, breathability, and heat retention, have earned high praise both at home and abroad, and are sold in department stores in Japan, as well as Takashimaya Singapore and the long-established French luxury department store Le Bon Marché.

▷ Feature 1: Marshmallow-like "softness" and airy "lightness"
Carefully woven from a combination of soft, low-twist yarn spun from carefully selected cotton and high-strength yarn, we have achieved a fabric that feels as comfortable as marshmallow and is so light that it feels as if you are wearing air.

▷ Feature 2: Maintains comfortable temperature and humidity inside clothing
It has a good balance of breathability, moisture absorption and water absorption, and heat retention, so it does not get stuffy and keeps the temperature and humidity inside the garment comfortable.

▷ Feature 3: Stress-free
Compared to ordinary double-layered cotton gauze, marshmallow gauze is triple-layered and has been proven to be less irritating to the skin. Its fluffy texture and softness, which contains air, help reduce stress on the mind and body.

[About STUDIO PICONE]
Studio Piccone offers Italian elegant casual wear that is both sophisticated and playful. Its trademark is the highly original priest character created by Italian artist GIUSEPPE PICONE. The character exudes simple kindness and is loved and sympathized with by many people.