"Marshmallow Gauze®" wins the "Best Seller Award" for the 2022th consecutive year at the 8 Department Store Buyers Awards Living!

Department store buyers praised the product for its "soft texture that enhances a sense of relaxation" and "extensive lineup that provides a high-quality sleeping environment."

Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo / CEO: Nobuyuki Uchino), which proposes a healthy and comfortable lifestyle from bath time to good sleep, is pleased to announce that Marshmallow Gauze® has won the Best Seller Award in the Bath and Toiletries category of the 2022 Department Store Buyers Awards Living sponsored by Senken Shimbun. This marks the eighth consecutive year that the company has won the award since its first win in 2015.

Product lineup (partial list)

Points evaluated

Amid the continued boom in home products during the COVID-19 pandemic, marshmallow gauze, which combines high quality and functionality, was well received by many buyers as its product development met the needs of consumers seeking a comfortable lifestyle, leading to increased sales.
*Buyers from 28 stores nationwide that handle interior goods (including responses from the MD headquarters that oversees all stores) recommended 146 brands and products for each category. The top 11 brands that received the most votes in each category were awarded prizes.

[About the Department Store Buyers Awards]
Senken Shimbun is a business distribution magazine that compiles comprehensive information on the fashion business. Every year, Senken Shimbun, the publisher of the magazine, awards companies, individuals, and organizations that have contributed to the development of the fashion business industry.

About Smart Cotton / Marshmallow Gauze®

UCHINO has developed this special 10% cotton gauze material by making the most of its towel manufacturing technology, and has been patented in 100 countries around the world. The versatile marshmallow gauze products, which have a good balance of moisture absorption, breathability, and heat retention, are sold in department stores in Japan, as well as Takashimaya Singapore and the long-established French luxury department store Le Bon Marché, and have received high praise both at home and abroad.

▸ Feature 1: Marshmallow-like softness and airy lightness
Carefully woven from a combination of soft, low-twist yarn spun from carefully selected cotton and high-strength yarn, we have achieved a fabric that feels as comfortable as marshmallow and is so light that it feels as if you are wearing air.

▸ Feature 2: Maintains comfortable temperature and humidity inside clothing
It has a good balance of breathability, moisture absorption and water absorption, and heat retention, so it does not get stuffy and keeps the temperature and humidity inside the garment comfortable.

▸ Feature 3: Gentle texture that enhances relaxation
In addition to their excellent functionality, many of their products are recommended by the Japan Atopic Dermatitis Association because they are plump, soft, and gentle on the skin with little irritation.