Selected as a project partner for practical training at Harvard Business School in the United States

Valuable new learning

Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo / President and CEO: Uchino Nobuyuki), which proposes a healthy and comfortable lifestyle from bath time to good sleep, is pleased to announce that it has served as one of the host companies for the Immersive Field Course (practical training) for the MBA course at Harvard Business School in the United States from January 2023th to 1th, 5.

This year, 21 students with various careers from 45 countries came to Japan, and six of them visited our company. We explained our company's history and our thoughts and background on manufacturing, and toured showrooms and stores, and discussed issues and strategies from various perspectives. On the final day of the training, the students presented wonderful proposals that exceeded our imagination, based on their own knowledge and analysis of the market environment, on the theme of "Building a new global business."

About Harvard Business School

Founded in 1908, it is one of the world's top business graduate schools, attracting students from all over the world and producing many successful global businesspeople.

What is the Immersive Field Course?
This is a practical training program offered in the second year of the MBA course, and is held around the world every year. The aim of the course is to immerse students in the culture of the country or region, understand different cultures and societies while deeply involved in companies and communities, and visit project partner companies to thoroughly absorb information and issues obtained from the field and find the best solutions.
Japan has been one of the host countries since 2012, following the suggestion of Professor Hirotaka Takeuchi, after the Great East Japan Earthquake. Japan, which hosts a wide variety of activities such as unique training that allows students to experience Japanese culture and customs, and volunteer work in disaster-stricken areas of Tohoku, is very popular among students and is the only country to have hosted the program 10 times in a row.