The video "High-quality Daily Life" was introduced on Edo Tokyo Kirari's official Instagram

This project aims to preserve the traditional crafts and culture that Tokyo is proud of for the future and create new value.Edo Tokyo Kirari" The formulaInstagramThe video introduced towels, bathrobes, slippers, and other items that will help you achieve a "lifestyle wrapped in a happy touch."

Our company was selected as a model project for fiscal year 2022 with the theme of "Spreading the word overseas about how comfortable lifestyles can be created through 'incredible towels' woven with delicate sensibilities and innovative technology."

What is the Edo Tokyo Kirari Project?

This initiative will highlight the techniques and products rooted in the traditions of Edo-Tokyo as Tokyo's "treasures," select ambitious and outstanding initiatives from among them as model businesses, refine them from a new perspective to increase their value, and share them with the world through more effective promotion. In addition, by refining the model businesses and disseminating information about them, we aim to establish the Tokyo brand, revive Tokyo as the home of manufacturing, enhance the appeal of traditional industries, and pass on skills.