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Bathrobes, which make post-bath comfort in the summer, see a 27% increase in sales on online stores!

2022/08/03

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Sales are on the rise, likely due to hot and humid conditions and the popularity of the product on social media.

Uchino Co., Ltd. (Headquarters: Chuo-ku, Tokyo / President and CEO: Uchino Nobuyuki), which proposes a healthy and comfortable lifestyle from bath time to good sleep, is pleased to announce that sales of bathrobes have increased during the COVID-2021 pandemic, and are performing well in 27, up 2020% compared to the same period last year. *Compared to sales results from April to September 2021 and 4

Bathrobes are a hotel-like item that many people may not be familiar with. However, some people may have received them as a gift, or bought one after seeing it featured on a TV program, and they have become a hot topic as a "hidden gem for after a summer bath" that they cannot let go of once they have used one.
They are popular among popular stylists, renowned dermatologists, and bath experts, and as their high practicality spreads through word of mouth, an increasing number of people are starting to use bathrobes in their daily lives.

Reasons for its popularity: A practical bathrobe for everyday use. It is useful in the following situations!

1. Great for after-bath use in hot weather when you can't stop sweating
After taking a bath in the summer, you can't stop sweating... You don't want to wear underwear or pajamas for a while. In times like these, a bathrobe is a great help! Just put it on and it will absorb all the sweat from your body. If you change into your pajamas after the sweat has settled, you will feel more relaxed and fall asleep more easily.

2. As a skin care item to condition the skin
Bathrobes absorb sweat efficiently while maintaining temperature and humidity. They can also be considered a skin care item that protects the skin from drying out easily after bathing.

3. Convenient for after-bath use with babies
Bathing alone or with several children can be hectic. For moms and dads who don't have time to take care of themselves, bathrobes are a popular item to help them dry off and keep them warm after a bath. More and more people are choosing bathrobes as gifts for baby showers after trying them out and realizing how convenient they are.

4. As a gift for a newborn baby
When it comes to gifts for newborn babies, baby clothes and towels are the standard, but bathrobes for mom and dad are gaining attention as gifts with a powerful message that support moms and dads who are busy raising children.

Popular product lineup (partial list)

[Remarks]
・Airy Touch is a patented material made by UCHINO, which is made by weaving ultra-fine, untwisted yarn into pile and weaving it thinly and densely using a unique technology. It is a soft, light towel material that is excellent in absorbency and quick drying, making it ideal for bathrobes.
Some products are also available for men.

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