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The dress and towel were introduced on TV Aichi's "5ji Star"

2025/05/12

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TV Aichi "5ji Star" broadcast on May 12, 2025

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The theme is Matsuzakaya Nagoya store's "Top 5 best-selling rainy season items."

With the rainy season approaching, rain gear to protect against the rain is as popular as ever, but in recent years, more and more people are concerned about "fragrance etiquette." For this reason, "items that emphasize etiquette" are particularly popular. This time, the top 5 best-selling items at the lifestyle goods section on the 6th floor of the Matsuzakaya Nagoya main building were introduced.

The products introduced

2nd place: "Gokusara" guest towel, very absorbent 

Towels are essential in the rainy and sweaty seasons. The most popular among them is the "Gokusara Towel." It is made with special thread and is characterized by its quick absorption of moisture.
Haraguchi, Matsuzakaya Nagoya Store:
"It's the perfect size to carry around, so it's convenient for wiping it down quickly when it gets wet in the rain."

4th place: Super Air Knit Dress

One of the best-selling items for preventing stuffiness is a dress made from "Super Air Knit," a 100% cotton material developed in-house. This material is knitted with ultra-fine threads that are half the thickness of regular threads, and has excellent breathability and water absorption. It is also popular for its light weight of 181 grams, making it comfortable to wear.

We have a wide selection of items that are light, soft, and quick-drying. They are available at Matsuzakaya Nagoya, department stores nationwide, and online shops. Find your favorite item for the rainy season.

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