Original embroidered "Blissful towel®" will be on sale at "ANA SKY SHOP" from Wednesday, November 11st!

"Blissful towel" is popular in high-end department stores both in Japan and overseas. Comes with an original box, making it the perfect gift!

Uchino Co., Ltd. (Head office: Chuo-ku, Tokyo / CEO: Nobuyuki Uchino) is pleased to announce that All Nippon Airways Co., Ltd. (hereinafter ANA) will be selling an original ANA product featuring an aircraft silhouette embroidered on its "Blissful towel," the most popular towel at high-end department stores both in Japan and overseas, at its "ANA SKY SHOP" 11th and 12th floors on international flights. Advance reservations will begin on Sunday, October 1nd.

Products

Product name: ANA Blissful towel®
Contents: 50 small bath towel (approx. 100 x 1 cm) & 34 face towel (approx. 85 x 1 cm) / both white
Material: cotton XNUM%
Price: 13,000 yen
Features: This towel is woven with a patented unique structure using extremely fine 1-count threads, which is about 5/100 the thickness of regular towels. Only high-quality extra-long staple cotton fibers are used, resulting in less shedding and excellent absorbency, and the initial comfort will last even after repeated washing. Blissful towels, characterized by their silky smoothness and soft texture, are popular items at high-end, long-established department stores overseas.

▸ Original points

- Includes a one-point embroidery design of an aircraft
・Includes original BOX with ANA logo

Why Blissful towels are so popular

The characteristics of towels vary greatly depending on the raw cotton, the fineness (count) of the thread, the number of twists of the thread, the pile length, density, weaving method, etc. UCHINO uses carefully selected materials, exerts its outstanding techniques, and after about two years of trial and error, has created a towel with a new feel that goes beyond the realm of towels the moment you touch it.

1. Raw materials: Made from the finest "extra-long staple" cotton
Extra-long staple cotton is high-quality cotton with fiber lengths of 35 mm or more. The longer the fiber, the less pilling there is, and the smoother the texture. It can only be grown in areas with favorable climate and soil, so it is a rare and valuable cotton, accounting for only 5% of the total cotton production.

2. Fineness of thread: Towels are made using extremely fine "100 count" thread (approximately 1/5 the thickness of a regular towel).
Ultra-fine 100-count yarn is a luxury yarn used in high-quality products such as dress shirts. Through repeated prototyping, we pursued the delicate and supple texture that can be achieved by weaving thin yarn, and arrived at 100-count yarn, which is not normally used for towels. If the yarn is thin, it will break during manufacturing, reducing production efficiency, and because it requires high-quality raw materials (extra-long staple cotton) and advanced manufacturing techniques, towels made with ultra-fine 100-count yarn are extremely rare.

3. Yarn twist: We use loosely twisted yarn to maximize fluffiness and maintain softness for longer.
The number of times the yarn is twisted affects the texture and durability. Too many twists makes the yarn stiff and uncomfortable against the skin, while too few twists gives it texture but causes it to shed. We experimented repeatedly, without compromise, with the number of twists and the method of twisting, to ensure that the initial softness, minimal shedding, and comfortable feel lasts.

4. Weaving method: It takes more than twice as long as a regular towel to weave it slowly and carefully.
To achieve a texture that makes you feel happy, it was necessary to weave the pile long with extremely fine, loosely twisted yarn at a high density so that the pile would not collapse. Each towel is carefully woven, taking more than twice as long as a regular towel, slowly and carefully, while being imbued with an air of happiness.

5. Demonstrate happiness
The results of an experiment conducted at the Aromatique Institute suggest that the feel and texture of the "Blissful Towel" is similar to a sense of happiness. Changes in the autonomic nervous system of 29 men and women were measured before and after using the Blissful Towel. The survey results showed that the majority of people had a good balance between the sympathetic and parasympathetic nervous systems, followed by many people who experienced a change toward a more balanced state.
*Based on the idea that a balanced autonomic nervous system is a healthy and happy state of mind and body.

<Experimental Method>
Using an autonomic nervous system monitor, the heart rate was measured before touching the towel and after using the towel freely for five minutes.
The amount and direction of change in the sympathetic nervous index and parasympathetic index, as well as changes on the autonomic nervous balance chart, were analyzed for each case.

<Experimental Results>

Purchase conditions and process

■ Eligible users: Customers who have reserved and purchased tickets for international flights (NH/NQ flights) operated by ANA Group under the ANA flight number via the ANA website, ANA official application, ANA international reservation center, or travel agency (excluding purchases on the Mexico and Italy sites).
■Reservation acceptance period: From the 22nd of the month prior to the departure date (Japan time) until the reservation is completed by 3:23 three days prior.
(Example) If your boarding date is July 11st, you can apply from June 1nd to June 10th at 22:10pm (Japan time).
■ Reservation process: <Until boarding> Book your flight → Advance reservation online → Receive an email notifying you whether your item can be reserved or not <On the day of boarding> Pay and collect on board

[Contact information for product and other inquiries]
ANA In-Flight Sales International
0120-283-757
Reception hours: Monday to Friday 9:00 to 17:00 (closed on Saturdays, Sundays, public holidays, and the New Year holidays)
*If the toll-free number is not available, please call 03 (6253) 7282 (charges apply).
*For inquiries from overseas, please use +81(3)6253-7282 (charges apply).