History

Founded as a textile manufacturer

We export and sell silk gowns and robes.
Later, the company shifted its focus to exporting towels and became a store specializing in exporting towels.

Uchino Shoten Co., Ltd. established

Approved by the Ministry of International Trade and Industry as a registered towel wholesaler
Switch to domestic sales
Started trading with department stores

Family towels are launched (7 color towels, popularizing one towel for each family member).

Midyear gift sale
The first to make jacquard personalized towels in Japan

Osaka Sales Office (now Osaka Branch) opened.

The world's first printed towels are released

Sapporo branch office (now Sapporo sales office) opened.

License agreement signed with Disney (first branded towels in the towel industry)

Company name changed to Uchino Co., Ltd.

Head office expansion (old building) completed

Nagoya Office (now Nagoya Branch) opened.

Licensing agreement with Yves Saint Laurent

Japan's first "sports towel" goes on sale

Toyocho First Distribution Center opened

Fukuoka Office (now Fukuoka Branch) opened

"Yoh Shomei" debuts

Debut of "Green Grass" (the first house brand to feature natural colors)

Japan's first towel-made scarf, the "Cotton Scarf," goes on sale

The first towel-material jinbei in Japan goes on sale

Launch of "Towel Chief," the first product in Japan to combine the absorbency of a towel with the compactness of a handkerchief

Shinonome No. 2 Distribution Center opened

Established joint venture company Racha Uchino in Thailand
Representative office (now UCHINO FRANCE SAS) opened in Paris.
Opened a buying office in Frankfurt, Germany

Antenna shops "The Body & Bath Shop" and "The Country Store" open in Omotesando

Sales company "Uchino International" established in Singapore

Concluded a manufacturing contract with Crescent Textile Mills, a major Pakistani spinning company.

Established Shanghai Uchino Co., Ltd. (currently Shanghai Uchino Co., Ltd.)

Launch of Japan's first highly elastic "Stretchy Hair Towel"

Shanghai Uchino spinning factory starts full operation

The Omotesando antenna shop "The Country Store" reopens as "Uchino Towel Gallery"

The Body & Bath Shop, an antenna shop in Omotesando, moves to Odaiba

New head office building completed
Introduction of new CI (from Uchino towels to Uchino lifestyle suggestions)

Flagship store "TOUCH" opens in Roppongi Hills

Qingdao Uchino (Shanghai Uchino Qingdao Branch) established

Established a new distribution center in Minami-Kagami, Funabashi City

Exhibiting at Heimtextil, the world's largest home textile trade fair

"Uchinoko Collection" goes on sale at Le Bon Marché, a high-end department store in Paris

First time exhibiting at "Maison & Objet", held twice a year in Paris, France

Plant-dyed organic gauze wins Les Decouverts Award at Maison & Objet

New towel with marshmallow-like texture launched

"TOUCH's slightly intellectual bath time science of relaxation" released

"The Towel Book Created by the World's No. 1 Towel Research Company" Released

First exhibit at the New York International Gift Fair
Winner of "Thailand's Best Friend Award"

Established local subsidiary UCHINO FRANCE SAS

Announcement of "Uchino Quality," a quality standard that ensures food is safe even when put in a baby's mouth

The world's first gauze and towel specialty store "UCHINO MY GAUZE MY TOWEL" opens

Shanghai Uchino Co., Ltd. production division is suspended.
Shanghai Uchino Trading Co., Ltd. was established (as an independent sales office of Shanghai Uchino Co., Ltd.)

Uchino announces "Uchino Premium", a line of carefully selected products

Marshmallow Gauze® won the Gold Award at the OMOTNASHI Selection 2015

Fukuoka branch relocated

Joint venture agreement signed with Laura Weaver Co., Ltd.

Marshmallow Gauze® won first place in the best-selling bath and toiletry category at the 2015th Department Store Living Buyers Awards 6 sponsored by Senken Shimbun.

Launch of "Miracle Towel® Super Marshmallow®"

Miracle Towel® Super Marshmallow® Winner of the "OMOTENASHI Selection 2017" Award

Launch of "Takumi no Kiwami®" - an unprecedented feeling of use that you can experience by trying it out

"UCHINO TOUCH Roppongi Hills Store" reopens after renovation

"Blissful towel®" launched: a new and amazing texture that's a joy to touch and a joy to use

Flagship store "UCHINO relax" opens at Shibuya Scramble Square

“Newsweek International September 2019-9, 13 issue”
An interview with President and CEO Nobuyuki Uchino was published.
Superior Japanese quality you can feel on your skin

Miracle Towel® Super Marshmallow® Wins Gold Award at OMOTENASHI Selection 2019​

Towel collection campaign launched

Showroom opens to the public through VR

Blissful towel® wins gold award at "OMOTENASHI Selection 2021"

First Japanese textile company to display products in the show windows of the luxury department store Harrods in London

Crepe Gauze® clothing and wine-dyed towels selected for "WHAT'S NEW?" at Maison & Objet

New store opens in Singapore's "Raffles City Singapore"

In collaboration with the general incorporated association Kurumu, we have begun activities to support the environment surrounding low birth weight babies and their families.

Selected as a model project for the Tokyo Metropolitan Government's "Edo Tokyo Kirari Project" in fiscal year 4

"Newsweek International, Issue released on January 20, 2023"
An interview with CEO Nobuyuki Uchino is published
Uchino looking to enhance the sensory experience: UCHINO aims to improve the sensory experience transmitted through the skin

Selected as a project company for practical training at Harvard Business School in the United States

Decorated the windows of the luxury department store Harrods in London for the second year in a row

UCHINO relax Shibuya Scramble Square store expands and moves from 14th floor to XNUMXth floor

Tea-dyed towels selected as "WHAT'S NEW?" by Maison & Objet

Promoting recycling-oriented manufacturing. Launch of "Towel Refine" made from recycled yarn

UCHINO TOUCH opens at Singapore's Marina Bay Sands

Decorating the windows of Le Bon Marché, a high-end department store in Paris

Decorated the windows of the luxury department store Harrods in London for the third consecutive year

Stone Komon Towel, Kishu Binchotan Towel, and Herringbone Marshmallow Gauze Muffler Towel were selected as "WHAT'S NEW?" by Maison & Objet.